Movement 2025
Billboard
Animation
Animation
Winter 2025
Collaboration project with Nina Bommarito
Collaboration project with Nina Bommarito
Movement Music Festival is a electronic music festival held every year in Detroit, the birthplace of Techno.
Four teams of students presented design concepts for a billboard that promoted the culture of the festival. After working with the festival producer, Paxahau, no ones billboards were selected, but it gave us a glimpse into the real world of clients thought process.
Four teams of students presented design concepts for a billboard that promoted the culture of the festival. After working with the festival producer, Paxahau, no ones billboards were selected, but it gave us a glimpse into the real world of clients thought process.
The visual direction leaned into a retro–futurist, 90s computer aesthetic, referencing early rave flyers, VHS glitches, and wireframe grids. This nostalgic digital language feels authentic to techno’s roots, while also celebrating its forward looking, experimental nature.